The Free State provincial cricket franchise, VKB Knights, have decided to go “pink” and hit cancer for six during the 2018/19 Momentum One Day Cup which gets underway this weekend.
The Bloemfontein-based side will be donning kits with some pink strips in a move meant to raise funds in support of the fight against cancer, one of the leading causes of death and disability in South Africa. The decision was approved by the team’s main sponsor.
“The players wanted to do something different and since February is cancer awareness month, we decided to go PINK to raise funds and awareness towards cancer on our Momentum One Day Cup playing kit,” said veteran player, Ryan McLaren, in an interview with OFM, the Knights’ newly-signed media partner.
The team hopes to play for the community and to make an actual impact in the society. Each VKB Knights player will directly take part in efforts to raise funds for cancer this season.
“Each player will donate R2 for every four hit, and R5 for every six hit at all our matches. This applies for all boundaries hit by us and the opposition,” commented another player, Shadley van Schalkwyk, whose mother is a cancer survivor.
The team’s players will be interviewed and featured on OFM’s Big Breakfast show while a weekly feature, Knight Time, will be used to share team news and events, results and information on upcoming matches.
According to the World Cancer Research Fund, South Africa is ranked 50th in the world in terms of cancer prevalence rate. Cancer is one of the leading causes of death and has the greatest economic impact in the form of premature death and disability.
VKB Knights will be running promotions and activations at their home games with different sponsors. Anyone who would like to get involved in raising funds and awareness towards cancer may contact Marina van der Walt at email@example.com or call 051 447 5715.