Chamu Wilson –
After clinching the 2017 Miss Youth Empowerment Free State crown in her debut attempt, 22 year old Siviwe Jeru has set her sights on repeating the feat at the Miss Windmill Bloem Show pageant set to be held on April 26 at the Bloemfontein Showgrounds.
A late entrant to the world of beauty pageants, a buoyant Jeru believes she can walk away with the title.
“Competition for the Miss Windmill Bloem Show is going to be tough but I am prepared for it. I am confident that I will do well,” Jeru said.
Having grown up as a shy child, Jeru was introduced to the glitz and glamour world of modelling by her mother, Thandiwe, who saw it as an opportunity to rid her daughter of the shyness. Although the idea did not meet with much success on the ramp, Jeru kept her faith strong until her 18th birthday where she decided to concentrate only on pageantry modelling.
“I realised that modelling on the ramp was not working according to my expectations, so I decided to concentrate on pageantry only. This has worked well for me and I hope to build on the success that I have managed to achieve so far.”
The 1.7m tall Jeru entered for her first pageant only last year when she participated and eventually walked away with the crown on her head.
“I entered the Miss Youth Empowerment Free State 2017 by chance. I went there accompanying my friend, only to be encouraged to enter the competition. I was pleasantly surprised when I was adjudged to be the winner,” she said.
Buoyed by that achievement, Jeru then entered the Miss Mangaung Metro where she came out as the First Princess.
According to the model, the two pageants have taught her a lot in terms of how to approach competitions such as these and this experience, she reckons, will put her in good stead against the strong contingent of beauties who will line up to compete for the 2018 Miss windmill Bloem Show title.
Jeru also refuses to believe that the fact that she is not operating under any modelling agency limits her as a model.
“I don’t believe that puts me at a disadvantage. The past two pageants that I have participated in, I also didn’t have an agency but I did well. So I think it is going to be the same with this coming show. I am ready and I am going to give it my best shot. If my best is not good enough, then I will just take it as a learning process.”
Jeru says she loves doing her bit in terms of bringing smiles to the less privileged members of society. Her reign as Miss Youth Empowerment Free State has taken her to different hospices, seen her managing to assist in raising funds for charitable projects as well as spending time and helping in caring for the elderly.
“Being involved in charitable projects is probably the highlight of my involvement in modelling. It gives me a sense of self-worth to be able to make someone happy,” revealed the model.
Jeru hopes to showcase her modelling career on the national and even international stage by competing in the Miss SA pageant. She also hopes to establish her own business enterprise, which might be a modelling agency, in future.