A goodwill gesture by a Ladybrand-based fashion designer is set to once again bring smiles to the faces of needy learners from the Mantsopa District.
This Friday (28 July) evening, the Ladybrand Town Hall is expected to be a hive of activity as the AyJay Creations Fashion Show bursts into life. Arthur Jacobs, the brains behind the event says the show is meant to raise funds in support of less fortunate learners from around Mantsopa District.
“The show is about showcasing my designs as we try to fund-raise funds for us to be able to provide matric farewell dance outfits for needy learners. We will choose kids from less privileged families and dress them up in our designs on the night,” explained Jacobs.
The designer stressed that no professional models will be used at the event and the “models” for the night will not be required to meet any body size, shape or age criteria.
The show is expected to kick off at 1800Hrs with a cocktail and red carpet hour as a precursor to the main show at 1900Hrs. This year’s show, the third such initiative, has seen Jacobs teaming up with friends, James Stallengberg, a designer from Heidedal and Waratwa Moroka, a Ladybrand-based business owner.
At the conclusion of the show, a draw will be conducted to determine the 15 beneficiaries of matric farewell dresses.
Jacobs says he is expecting a big turnout for the function with people from walks of life coming together to render their support for a worthy cause.
The inaugural event of what has become an annual show was held three years ago and since then, Jacobs has never looked back.
“I can trace the idea of the show back to my family background where we were taught the essence of giving. I have seen the importance of giving especially now when most families are facing financial challenges. Nothing beats the feeling of putting a smile on someone’s face,” the designer explained.
Jacobs says he began making clothes at a very tender age where he would tear his grandmother’s curtains to make clothes for dolls. This passion was to lead him to Motheo TVET College where he studied Clothing Production. He says he is not done with furthering his studies until he attains a doctorate in his chosen field.
Jacobs designs high fashion as well as ready-to-wear clothes for both men and ladies.
He believes the youth in Mantsopa district deserve to be support and guided away from a life of crime and juvenile delinquency adding that this can only be done by speaking a language that the youth can understand, which he reckons is arts and education.