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Bringing the glow to natural hair

Refilwe Matsaneng, the brains behind GloLooks Hair Products/ Photo Credit: Trendzz

Palesa Lekeka

NAVIGATING stormy waters is a preserve of the brave and Refilwe Matsaneng is one such lady.

The Business Management Masters student at the University of the Free State has ventured into a whole new world and believes she is a step closer to self-actualization.

“There’s a misconception that once a woman goes natural then she’s having a bad hair day,” said Refilwe, the proud founder of GloLooks Natural Hair Products.

With no science background, the passionate entrepreneur turned her own hair issues into a business.

Growing up I was always referred to as the one with long hair and there came a point when I told myself that there had to be more to me than just my hair

“Growing up I was always referred to as the one with long hair and there came a point when I told myself that there had to be more to me than just my hair,” she told Trendzz.

Born in Sasolburg, Refilwe’s family moved to Bloemfontein around 1998 and she has called it home ever since. Her products are manufactured purely from natural plants like avocados, rooibos leaves, peppermint, shea and aloe vera oil.

“The products are extracted from the plants through cold pressing and I start mixing them from scratch,” said the young woman spotting an afro.

Glolooks produces five products which are five steps to hair care.

“We have the deep cleansing shampoo which heals the scalp and moisturizes the hair, the organic unrefined deep moisturizer conditioner which repairs breakages and stops itchy skin. There is also the protective oil treatment which reduces hair loss and encourages new hair growth,” she explained.

The other two products, organic sealant butter which moisturizes and softens hair and the detangling and moisturizing hair spray meant to eliminate dandruff and dirt build-up.

“We tend to struggle with our natural hair and then choose the easy way out. I want black women to be able to wear their hair the way they like as it’s your crown and glory,” Refilwe said.

Among the challenges she currently faces are space and the lack of expertise.

“I am also juggling a day job which is a major challenge,” she added.

Her ultimate goal is to own an international chain of salons which only caters for natural hair where all her products will be used.

“I am currently in partnerships with several salons where my products can be bought but the plan is to go beyond the South African boarders,” she concluded.

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